Cookie Policy.

1. Company Information & Legal Compliance

The Platform is owned and operated by STRAYED.

• Brand Name: STRAYED
• Registered Address: C2-306, Greenwood Regency, Bangalore, India
• GSTIN: 29STBPS7762F1ZQ
• Contact Email: [email protected]
• Grievance Officer: Deeptanil Sinha ([email protected])

2. Definitions

• "Cookies": Small text files placed on your computer, mobile device, or tablet by websites you visit.
• "Session Cookies": Temporary cookies that expire and are automatically erased when you close your browser.
• "Persistent Cookies": Cookies that remain on your device for a pre-determined period or until manually deleted.
• "Pixels" / "Web Beacons": Tiny transparent graphic images placed on web pages or emails to track engagement and ad conversions.
• "SDKs" (Software Development Kits): Code blocks embedded in mobile interfaces or applications that perform functions similar to cookies.

3. First-Party vs Third-Party Cookies

First-Party Cookies: Set directly by our Platform (e.g. cookies to remember items in your shopping cart or keep you logged in).

Third-Party Cookies: Set by external domains and services integrated into our Platform (e.g. analytics providers, payment gateways, and advertising networks). These are governed partly by the third-party providers' respective privacy policies.

4. Types of Cookies & Technologies We Use

We categorize our cookies and tracking tools as follows:

A. Essential / Necessary Cookies

These are strictly required for the basic operation of the Platform. Without these, core services cannot function:

• Cart Persistence: Remembering selected sizes and items as you navigate the storefront.
• Authentication: Keeping you securely logged into your user account during your session.
• Security & CSRF Protection: Preventing unauthorized actions, cross-site request forgery, and bot abuse.
• Payment Security: Integrating security parameters from our payment processor (Razorpay) to execute secure checkouts.

B. Functional & Performance Cookies

These optimize Platform speed, reliability, and customize your experience:

• Preferences: Saving default filters, localized content preferences, and recently viewed products.
• CDN & Caching: Speeding up page loads by utilizing edge caching (via Vercel and Cloudflare).
• Diagnostics: Monitoring system crashes and frontend performance errors.

C. Product Analytics & Diagnostics (Session Replays)

To optimize our checkout flow, identify latency issues, and improve layout interfaces, we use product analytics tools:

• PostHog: We run PostHog to analyze user behavior, traffic sources, and conversion funnels.
• Session Recordings & Heatmaps: PostHog records user sessions (including mouse movements, scroll depth, page transitions, and click activity). We utilize this strictly for UI diagnostics and debugging. All password fields and sensitive inputs are masked and excluded from recordings.

D. Advertising & Retargeting Cookies

These help us present relevant streetwear drops and custom advertisements to you:

• Meta Pixel: Used for tracking Meta/Instagram ad conversions, building custom lookalike audiences, and displaying retargeting ads based on catalog products you viewed.
• Google Analytics & Google Ads: Tracks website traffic, ad attribution, and enables targeted advertisements across Google's search and display network.
• Cart Abandonment Tracking: Identifies when an item is left in your checkout cart to trigger automated email/SMS cart reminders.

5. Specific Tools & Purposes

The primary tracking tools integrated into STRAYED include:

6. Data Collected Through Cookies

Tracking technologies on our site may collect: IP address, device characteristics (device type, operating system, browser, screen resolution), referral URLs, geographic region, shopping actions (products viewed, sizes selected, items added/removed, checkout progress), and heatmap metrics (clicks, mouse movements, scrolling duration).

7. Children's Privacy

Our Platform is not intended for minors under 18. We do not knowingly place tracking cookies on devices used by children under the age of 18 without parental consent. If we discover such data has been collected, it will be deleted immediately.

8. Changes to this Policy

We reserve the right to modify this Cookie Policy at any time. Any changes will become effective when the updated policy is published on the Platform. Your continued use of STRAYED constitutes your acceptance of the updated terms.